The Ultimate Guide to E-commerce Website Design

In 2018, ecommerce website development  sales in the US continued to hit new heights. Global e-commerce will continue to achieve increases of $2.3 trillion in the following years. But what distinguishes one e-commerce website from another?

Product quality, brand awareness, shipping costs, return policies, credibility, and customer service all contribute to the overall success of an e-commerce company. However, user experience design is essential for providing customers with a frictionless, pleasurable experience. It will not only convert potential clicks into actual e-commerce purchases but also encourage repeat business from clients. Here is a detailed e-commerce UX design guide with examples for designing excellent e-commerce websites.

Construct e-commerce for Trust and Safety

First and foremost, developing a website that inspires buyers' confidence is essential. Most consumers are concerned about their privacy and whether or not a website would protect their personal information by delivering a secure transaction. If customers do not feel that the website is trustworthy, they will shop elsewhere.

The ASOS e-commerce website design gives an excellent user experience. ASOS creates an excellent e-commerce user experience (UX) by providing business-related information and safe payment options in the footer. Here are some strategies for communicating credibility:

Include a summary of the company:

·         Provide general information

 

·         Images of the individuals behind the business

 

·         Identifying information

 

·         Links to social networking

 

 

Publish store policies and ensure that they are easily accessible:

 

 

 

·         Shipping and returns guidelines

 

·         Describe the return procedure and eligible products.

 

·         Provide straightforward access to a privacy policy that protects the personal and financial information of customers (this is crucial)

 

·         Use simple language and avoid legal or internal policy jargon while writing.

 

Share product evaluations. This will assist shoppers in understanding the goods better, remove any fears they may have, and deliver an excellent e-commerce user experience (UX). In addition to providing product reviews, provide additional information about the reviewers or summarise the studies. This step can make it easier for consumers to benefit from the thoughts of others entirely.

Utilize a safe server. Online consumers anticipate that their personal information will remain secure. SSL (secure sockets layer) certificates verify the authenticity of a website and encrypt data that must be kept safe. It is a crucial indicator that checkouts are fast. Implement SSL and display SSL certificate badges to reassure consumers that their information is specific.

E-commerce trust seals

Some examples of trust seals for online client confidence. Add established trust seals A trust seal validates the authenticity and safety of a website. Some trust businesses add additional security by providing insurance if the transaction is fraudulent. Using established trust seals guarantees prospective buyers of a secure transaction process, which increases sales and improves the user experience of e-commerce websites.

Display a keen eye for detail. Avoid typos, missing photos, broken links, 404 problems (page not found), and other e-commerce UX-killing flaws to ensure that the website appears legitimate and professional.

E-commerce User Interface Design Considerations

The appearance and feel of a website is the primary factor influencing initial impressions. In just 50 milliseconds, consumers will decide whether they like a website or not, according to research. Here are some fundamental user interface design tips:

 

 

 

Adhere to the brand identity

The logo should be visible across the site. Choose colors that match the brand and establish the style to determine what products are being marketed.

Utilize visual hierarchy

The most important information should appear above the fold. In certain instances, employing less white space to bring objects closer together is preferable to relegating important content below the fold.

Do not overdesign

 Limit font face, size, and color options. When the text resembles graphics too closely, it will be mistaken for an advertisement. Use text and backdrop colors with great contrast to make the content as legible as feasible. Stick to familiar symbols. Utilize icons and logos that are easily identifiable. Unfamiliar iconography serves to confuse consumers. Providing labels for icons is an excellent method to eliminate any potential confusion.

 

Avoid popup windows

 Popup windows are an annoyance. Even if they include valuable information, shoppers are likely to discard them immediately; once discarded, it is difficult for them to locate the news again.

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